PAUSA PERÚ: “ARTIVISM”
Peruvian sustainable tourism brand makes a viral move to save the Earth… and art.
CHALL3NGE:
Destroying art became activists' go-to viral method for 'helping' environmental causes.
We hacked that attention-grabbing mechanism to create something that actually makes a difference.
Click any image to see it bigger.
Introducing the first piece of art made specifically to be destroyed—an ironic call to action for everyone who cares about the environment. A wake-up call for real change that, in the process, put Pausa on the map.
