Salta Cautiva "Digital Launch"
What do desert wildlife, beer and a zen attitude towards life have in common? Hop on to the Salta Cautiva train and find out.
CHALL3NGE:
Create the digital voice and image of a newly launched beer. Make it stand out in an already heavily crowded market.
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DID SOMEONE SAY ALPACA?
Salta Cautiva is a beer to drink at ease. A beer to drink “tranqui”. Made in Salta, the alpaca, the cactus and the mule became the protagonists that let people know how to properly enjoy a cold one.
The mood was set, the digital stage was ready and it was the turn for our protagonists to shine, and shine they did. Through a curated feed and every type of digital ad you can think of, we worked it all, and in the process we made a new beer brand that grew using almost exclusively digital channels as their main source of brand building.
