Schneider Beer
AI VS AI How do you say “friend” in spanish? Amigos. The letter “A” came in handy, so we made a new, better intelligence.
CHALL3NGE:
Schneider beer is one of the most traditional beer brands in Argentina. They wanted to promote their Tallboy to a new younger audience who values friendship above all else.
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Artificial Intelligence vs Amigos Intelligence
Technology is the future. For sure. But, there are some things that we will never replace. And enjoying a Schneider beer with your friends is definitely one of them.
